Don't Stand And Wait!
The first thing you learn after publishing your book is you don't just sit on it and wait! The readers won't buy your book if you don't let them know its published and that's when the hard part starts.
For a while I was just putting a post on social media starting with Facebook and Twitter, but then added LinkedIN, Instagram, YouTube, then I found there was still more... Pinterest, Tumblr, Reddit, and more recently TikTok... and there's even more!! It was exhausting! I was spending more time marketing than I was writing the next book, it was tiring!
Bryan's Ad School took over for a while too... learning how to choose the right keywords to advertise and keep them 'relevant' (not what's a major keyword - relevant!) What is relevant? When I learn fully what relevant means I'll let you know. But just get the ads going is what Ad School tell you. Get the book shown to potential readers of your genre (oh! there's the relevancy haha!)
Like any advertising, the more people see the name of a product the more curious they become and that's one of the first things to learn... Readers won't always buy your book the first time they see it advertised, they may need to see it a few times, so play the long game, be patient 'zen lemur' Bryan calls it. Don't expect miracles and learn to be patient. A writer doesn't become famous overnight after all ha!
So I made my ad campaigns on Amazon in both the US and the UK never bidding too high as Amazon suggested (and which I did my first time of advertising and cost me £100 in two weeks! lol!) NO! Bryan in his profit challenges advises to bid low: 34c for a standalone and 39c for a first in the series, In the UK he suggests 16p, it's more affordable for authors, but I'm not so sure Amazon like it haha!
There's more to learn from Ad School but that's for students who have signed up to his course, so I'm not allowed to discuss that in my blog. Needless to say, his course will and methods will help to identify why a book isn't selling and what you can do about it. Why do you think I changed my book cover and description lol!
Moving on - next time I'll tell you about my next book, working title 'Memories of John Punch'
If you've not yet bought a copy of 'Joan - put on a happy face' here's the link
If you have already bought read and enjoyed my book, maybe you could write a review here? 👌
I hope you enjoy reading my blogs. I've written them for my pleasure, but if they help anyone then my efforts have been well worth it. Happy reading and don't forget... Keep smiling! 😊
